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About Us
Our Story
Where It All Began
When my first baby was born, I wanted to give her the best the softest, cutest, most special outfits I could find. So I did what every new parent does: I turned to Pinterest, Instagram, and TikTok, scrolling for hours, saving screenshots of outfits I fell in love with. Then I’d head to the market, screenshot in hand, hoping to find the same thing. Most of the time, I couldn’t. I searched online too, but the piece I had in mind the one that felt just right was nowhere to be found.
The Spark
That gap between what I imagined and what was actually available stayed with me. So I started buying the best pieces I could find for my own baby and soon, I began selling the extras through a small TikTok account. What started as a hobby, a father simply wanting to dress his child well, slowly turned into something more. It became a side hustle I was genuinely passionate about.
From a Dream to a Doorstep
That passion eventually grew into Nasir Baby Shop a small physical boutique where parents could walk in and find what I once struggled to find myself. As the response grew, I took it online too, selling both in-store and digitally. Not long after, I launched my own brand, Nori e Mahra — a name that carries the same purpose that started it all.
Why Parents Trust Us Today
I’m not just a business owner I’m a father first. Every design we choose starts by asking one question: what would I want for my own child? We look at the problem before the product, and that’s what makes our pieces different. Today, so many parents love what we create, because it wasn’t built in a boardroom it was built out of real nights of searching, real frustration, and real love for our kids.
From a father’s screenshot folder to a brand parents trust that’s the story of Nori e Mahra.
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We’re not just a brand — we’re a family serving families. If you ever need help finding the perfect piece for your little one, or just want to share your baby’s story with us, we’re only a message away
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Testimonials
Some feedback from Parents
The fabric is so soft and the stitching so neat, my little one actually naps better in her Nori e Mahra outfits
Ahmad Waqas
I ordered three outfits thinking they’d be just okay now half my baby’s closet is Nori e Mahra
Nadeem Adil
Finally a brand that gets it, cute enough for photos, comfy enough for a cranky toddler who hates clothes
